As a medical practice, it is important to make sure that all newly introduced technology is promoted properly so that patients don't get overwhelmed by changes. Central Virginia Family Physicians is a medical practice that focuses on providing care to the Greater Lynchburg area, as well as Appomattox, Madison Heights, Staunton River and Piedmont. In 2016, CVFP introduced Clockwise, a new technology that would give their patients the ability to schedule appointments with any of their Immediate Care facilities online. This allowed patients the opportunity to "skip the wait" and get in and out of the office quickly.
Stimulus and CVFP worked together to integrate this new technology on their website, as well as create tactics to promote the new technology to all of their current patients. However, there was still one big question that was left unanswered:
How do we get those who aren't patients to know that they can reserve a spot in line at a CVFP Immediate Care facility?
And it was as soon as we asked this most important question, that we got the most simple answer.
Through the use of various media outlets we were able to share the message of this new technology to reach those who weren't patients of CVFP, but who might desire to use the one of the conveniently place Immediate Cares within the Lynchburg and surrounding area.
Print Collateral
Our first step in promoting this new, exciting technology, was to create a central message that would capture the audience. We did this with the following catchphrase:
"STOP WAITING AROUND"
Starting with print advertising, we carried this message through various media outlets throughout the Central Virginia area. However, this was only the beginning. Not only did we catch the attention of those around with a bold title, we also focused the copy on the top three benefits of using the new Clockwise system. By keeping it simple and to the point, we were able to effectively get the central message to those in the Lynchburg area.
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