Your logo says more than you think. As a key element of your brand identity, it’s often the first thing people associate with your business. Whether it’s on your website, social media, business cards or signage, your logo appears everywhere your brand does. Logos are designed to be memorable, helping customers recognize and recall your brand in a crowded marketplace. However, if your logo is lacking effective design, it can leave the wrong impression or none at all.
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Hey, it's Lauren, Stimulus' graphic designer. Designing a logo may seem straightforward, but creating one that is impactful, memorable, and functional requires a thorough understanding of design principles. Often, when we are working with clients, we find that it might be difficult for them to determine what they want the logo representing their brand to look like. That's where we can help! Whether you’re crafting a logo for a small business, a nonprofit, or a global corporation, the...
Harmony Day Support
Brand Redesign
In Perfect Harmony
When most people think of the word "harmony," they typically think of music. While their assumption isn't wrong by any means, it goes deeper than that. The actual definition of the word harmony has three parts:
Harmony(noun)
The combination of simultaneously sounded musical notes produces chords and chord progressions that have a pleasing effect.
The quality of forming a pleasing and consistent whole.
Agreement or concord.
For...
How COVID-19 is Affecting Advertising & Marketing
Will the world stop turning because of COVID-19? Certainly not! Should you pause your advertising and marketing...well maybe. That all depends on if it is on-site retail or not. Are people watching more TV, scrolling social media, accessing information online, including visiting your website, ABSOLUTELY! Maybe it's time to build your brand (more people are at home watching tv, including local media). With media inventory high, the cost...
